Rap or go to the league zip2/2/2023 This was all thanks to how charismatic and likeable they were. Not only were they players on the court, but bonafide superstars who could stand next to Hollywood elites in terms of notoriety. They even set a record in 1987 with a share of 35.īird and Magic changed the way both fans and brands looked at athletes. Once Magic and Bird entered the league, the NBA consistently hit shares of over 30, according to. Prior to their NBA careers, the league had hit a low point in 1979 with a Finals rating share of 24 - essentially, only about a quarter of all TV viewers were tuning in. Two of the best basketball players in the league, one white, one black, were battling against each other trying to prove who had the best dynasty. Their long-standing rivalry was unlike anything the NBA had ever seen. They would continue to face off in the Finals, in 1984, 1985, and 1987– Bird won the first matchup in ‘84 but Magic won the next two. Throughout the 80s, Magic won five NBA Championships, while Bird won three. That summer, Johnson was drafted first overall by the Los Angeles Lakers and immediately made an impact. Thanks to a 24-point performance, Magic led the Spartans to a 75-64 win that for many, settled the argument as to who was a superior player.
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